Who is Financial Fred?
Financial Fred was founded to fix something simple: too many UK consumers struggle to find the right financial expert at the right time. We bridge that gap with a free, fast and trustworthy matching service.
Our mission
Our mission is to make financial expertise accessible to every UK consumer — whatever their situation. Whether you’re buying your first home, planning retirement or growing a business, you deserve clear, regulated advice from someone who genuinely understands your needs.
How we operate
Financial Fred is a lead generation and matching service. We are not a financial advisor and we do not provide financial advice. Every firm on our partner panel is FCA-authorised, with their permissions verified before they can receive a single enquiry.
The team
Alex Dawson
Founder & CEO
Hannah Whitfield
Head of Partnerships
Tom Reilly
Head of Compliance
Our values
Transparency
We tell consumers exactly what we are and how we make money. No dark patterns, no hidden fees.
Quality
We only refer to FCA-authorised firms with a proven track record. Quality over quantity, every time.
Speed
Most consumers hear back from a specialist within two hours during business hours.