Who is Financial Fred?
Financial Fred was founded to fix something simple: too many UK consumers struggle to find the right financial expert at the right time. We bridge that gap with a free, fast and trustworthy matching service.
Our mission
Our mission is to make financial expertise accessible to every UK consumer — whatever their situation. Whether you’re buying your first home, planning retirement or growing a business, you deserve clear, regulated advice from someone who genuinely understands your needs.
How we operate
Financial Fred is a lead generation and matching service. We are not a financial advisor and we do not provide financial advice. Every firm on our partner panel is FCA-authorised, with their permissions verified before they can receive a single enquiry.
Our values
Transparency
We tell consumers exactly what we are and how we make money. No dark patterns, no hidden fees.
Quality
We only refer to FCA-authorised firms with a proven track record. Quality over quantity, every time.
Speed
Most consumers hear back from a specialist within two hours during business hours.